IBEX featured in the The Network Journal April 11, 2016.
According to the 2016 State of Women-Owned Business Report, commissioned by American Express OPEN, women are starting an average of 1,072 new businesses each day and since the recession, the number of women-owned firms has grown at a rate five times the national average (up 45%, vs. a 9% increase among all businesses).
Featured in Forbes Magazine - Tracey Grace: The Tech Sector Needs More Women and Minorities August 6, 2019
As building diverse workforces and diverse workspaces become more important, I want to profile business leaders who have been thoughtful and intentional in creating workspaces that embrace different people, needs, and skill sets.
This interview features Tracey Grace, the president and CEO of IBEX, a company focused on providing IT business expertise. As a tech entrepreneur and speaker, Grace has seen a wide range of situations demanding high-quality tech solutions. Focused on providing process improvement consulting, as well as education, IBEX offers solutions to everyone from enterprise corporations to government entities.
PUT PARTNERSHIPS FRONT AND CENTER.
Rightfully or not, we all look to our peers when we’re unsure about a decision. Tracey Grace, a woman of color who’s CEO of IBEX IT Business Experts, has turned that truth of human nature into a business strategy. Since signing Amazon.com in 2014, Grace has used it to attract attention from tech teams at NASA, Tenet Health and the U.S. Department of Defense.
Just how powerful is peer approval? Nielsen data shows that consumers worldwide consider it the single most credible form of advertising. When Grace developed a vendor management software system for UPMC and distributed a press release about it, it sparked buzz in the healthcare sector. Peers saw the value in the relationship and connected with IBEX to do business.
To leverage peer relationships with tech executives, invest in “big name” client relationships. Don’t just focus on the sale: Enterprises are often unwilling to be case studies for smaller firms unless the vendor delivers a standout experience.
